Say what…?
The word ˈɪnflu.ənsə(ɹ) phonetically spells the word ‘Influencer’, but what does it really mean? Here are the official meanings according to Wictionary:
- A person who or a thing which influences
- A person who is able to influence consumption, lifestyle and/or political preferences of their online audience by creating and/or engaging social media content, often as a part of a marketing campaign
In my experience, a third category ought to be added. But, for the time being, let’s stick to these two categories as these seem quite straightforward. We’ll tackle my proposal for a third category later. Continue reading →